Samsung’s Ambitious Push into On-Device AI: Galaxy S24 Aims to Overtake iPhone in 2024

By Roze 4 Min Read
Samsung's Ambitious Push into On-Device AI

The tech industry is abuzz with AI, a transformative force that has the potential to reshape our daily interactions with devices and services. In a race to captivate consumers with AI-powered features, Android manufacturers are sprinting to integrate cutting-edge AI capabilities into their smartphones. Among the contenders, Samsung is rumored to outshine the Pixel 8 with its AI prowess.

The Korean giant has ambitious plans to incorporate OpenAI’s ChatGPT or Google Bard into its forthcoming flagship phones, with the goal of shipping a staggering 35 million Galaxy S24 units in 2024. This article delves into Samsung’s AI-powered vision and the fierce competition in the smartphone market.

Samsung’s Audacious Production Target

The Korea Daily reports that Samsung has set an audacious target of shipping 35 million Galaxy S24 units in 2024, marking a 10% increase compared to the Galaxy S23 lineup. This goal surpasses the production volumes of the S22 and S21 series. Additionally, Samsung has reportedly established a production volume of 8.2 million units for its Galaxy Z Fold 6 and Flip 6 series. The company’s long-term vision is to have foldable devices constitute one-third of its flagship smartphone sales.

This ambitious production target is driven by a sense of urgency within Samsung. The world’s largest smartphone manufacturer has been steadily losing market share to Apple in the premium smartphone segment and to competitors like Oppo and Vivo in the mid-range.

In 2024, Apple is purportedly targeting the production of 250 million iPhones, narrowing the production gap between the two giants to a mere few million units. If market conditions favor Apple’s strong demand for iPhones, the company could potentially dethrone Samsung as the world’s leading smartphone manufacturer.

Samsung’s AI-First Approach

Samsung is placing its bets on on-device AI to rekindle consumer demand for its devices. The company is exploring collaborations with industry leaders like Microsoft or Google to integrate ChatGPT or Bard into its upcoming flagship smartphones. Samsung’s leadership envisions an AI-first approach that could potentially allow them to regain the lead from Apple in the premium smartphone segment. These AI-powered devices will harness on-device AI for photos, messaging, and voice typing to deliver an enhanced user experience.

The year 2024 appears to be centered around on-device AI. Qualcomm’s Snapdragon 8 Gen 3 chipset is equipped with impressive on-device AI capabilities, providing manufacturers like Samsung with the tools to introduce innovative features and functionalities.

If the rumors prove accurate, Samsung may unveil the Galaxy S24 series as early as January 17, 2024, a month ahead of its typical flagship phone launch schedule. This early market entry is expected to position the Galaxy S24 series for a successful run, with the promise of AI-powered advancements.

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Samsung’s ambitions to integrate on-device AI into its flagship smartphones represent a bold endeavor to regain its foothold in the competitive smartphone market. As the tech industry undergoes a seismic shift towards AI, the year 2024 is poised to witness a fierce battle between smartphone giants, with Apple and Samsung vying for the top spot.

The integration of AI capabilities promises to reshape the way consumers interact with their devices, setting the stage for a dynamic and transformative year in the smartphone industry.

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